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What's going to be discussed?

 

Living in a rural area often means travelling longer distances for everyday journeys to work, school or to access healthcare and shops – and for many in rural areas, most such journeys are made by private car.

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Along with increasing funding, innovation in transport technologies and services has the potential to enhance rural transport, support a higher quality of life for people in rural areas, and offer greater choice for how journeys are completed.

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Apply for a BCoE-supported delegate place...

Event partner Bus Centre of Excellence (BCoE) is generously funding a number of places for selected delegates to attend Quality Rural Bus 2025.

 

BCoE will be prioritising local authorities and there will be a maximum of one free ticket per organisation. 

 

Please apply for your ticket before 1 May. Successful applicants will be contacted shortly after this. A waiting list will be held for unsuccessful applicants.

Programme

Please note the programme is currently under development

09.00

Registration

Tea & coffee served in the Function Room exhibition area

10.00

Conference Room

Welcome from: Stephen Joseph, Visiting Professor, Smart Mobility Unit, University of Hertfordshire

 

Opening plenary: Rural buses’ key role in supporting growth and opportunity

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Session led by: Leon Daniels, Advisory Board Chair, Bus Centre of Excellence

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Rethinking rural transport provision needs a partnership approach between Local Transport Authorities (LTAs), other public bodies, public transport operators and community groups.
By working together these organisations can create an integrated approach which brings together transport service planning and management across a range of service types

11.00

Morning break

Tea & coffee served in the Function Room exhibition area

11.30

Room B

Breakout 1:
Operational bus models for less densely-populated places

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Chair: Alison Edwards, Director of Policy and External Relations, CPT

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Cornwall’s Enhanced Partnership

Gemma Hall, Integrated Network & Partnerships Manager, Cornwall Council
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Norfolk Enhanced Partnership

Niki Park, Head of Passenger Transport, Norfolk County Council

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Redesigning rural bus networks - can franchising work in rural areas?

Stephen Joseph, Smart Mobility Unit, University of Hertfordshire


Innovative service delivery models for rural bus services: Enhanced Partnerships and micro-franchising

Charlie Hamilton, Partner, Grant Thornton UK LLP

Room E

Breakout 2:
How buses can stimulate the rural economy

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Chair: Alistair Kirkbride, Founder, Low Carbon Destinations

 

Buses and the rural visitor economy

Renee van Baar, Principal Transport Planner, Midlands Connect

 

Economic impact of local bus services within the EEH's rural hinterlands

Trevor Brennan, England’s Economic Heartland (EEH)


How might sustainable access to tourist destinations be achieved in rural south Cambridgeshire? An e-bus feasibility study for the Meldreth, Shepreth and Foxton Community Rail Partnership

Clare Waldron, Associate Director, ITP and James Ford, Senior Consultant, ITP

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How support and investment in rural services by urban authorities can bring substantial benefits across boundaries

Dan Pearman, City Transport Director, Leicester City Council

13.00

Lunch break

Refreshments served in the Function Room exhibition area

14.00

Room B

Breakout 3:
Integrating rural transport options to provide a viable alternative to the private car

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Chair: Helen Morris, Head of Integrated Passenger Transport Unit, Essex County Council

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Integrating different transport provision to support services through reduction in cost and increased efficiency

Caroline Whitney, England Director, Community Transport Association (CTA) and local authority presenters

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Case studies from Transport East, the national STB Centre of Excellence for Rural Mobility

Sharon Payne, Rural Mobility Manager, Rural Mobility Centre of Excellence (RMCoE)

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Room E

Breakout 4:
Supporting regeneration, housing and growth

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Bus services & new residential developments

Nick Small, Head of Built Environment & Infrastructure for Oxford Bus Company & Go South Coast, part of the Go-Ahead Group

 

The DfT Connectivity Tool 

Rob Singleton, Head of Planning, Planning, Housing & Transport, and
Marco Picardi, Planning Team, Department for Transport

 

Traws Cymru Virtual Stations and innovative fare pricing

Cathryn Jones, Associate, Systra

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15.00

Afternoon break

Tea & coffee served in the Function Room exhibition area

15.30

Conference Room

Closing plenary: next steps for rural buses?

Session led by: Professor Peter White, University of Westminster

Speakers

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Leon Daniels OBE

Chair of Advisory Board
Bus Centre of Excellence

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Gemma Hall

Integrated Network & Partnerships Manager

Cornwall Council

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Trevor Brennan

Transport Implementation Lead

England's Economic Heartland (EEH)

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Sharon Payne

Regional Rural Mobility Manager

Rural Mobility Centre of Excellence

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Nick Small

Head of Built Environment & Infrastructure

Go-Ahead Group​

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Stephen Joseph OBE

Visiting Professor

Smart Mobility Unit, University of Hertfordshire

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Niki Park

Head of Passenger Transport

Norfolk County Council

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Clare Waldron

Associate Director

ITP

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Rob Singleton

Head of Planning, Housing and Transport

Department for Transport

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Charlie Hamilton

Partner

Grant Thornton

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Alison Edwards

Director of Policy and External Relations

CPT

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Renee van Baar

Principal Transport Planner

Midlands Connect

  • LinkedIn
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Caroline Whitney

England Director

Community Transport Association (CTA)

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Cathryn Jones

Associate Director

SYSTRA

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Dan Pearman

City Transport Director

Leicester City Council

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  • LinkedIn
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Improving mobility in Britain’s less densely-populated places

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Thursday 17 July 2025
The Fielder Centre, University of Hertfordshire, Hatfield Business Centre

Sponsored by:

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Supported by:

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